Can a completely average person build a personal brand?

And what IS average anyway?

When we decide to talk about how to build a brand for the “average” person, it’s probably a good idea to decide what average is.

What I’ve found is that while we might think we’re average, using it as a term to express how very normal we are, just like everyone else, we also use the term average as a mild insult of blah when something’s not quite making the grade.

The restaurant food? Yeah, it was a bit average (it wasn’t even ALL average. Even just a bit is the death knell!)

But really, average does mean we’re comfortably in the middle of normal. We’re the same as a bit muddly middle group of people. Our very sameness is a comforting, snuggly blanket of uniformity that helps us fit in, meld in, and feel very safe.

And there’s a lot to love about that.

There’s community to be found in being the same as everyone else.

The problem is though, that we’re still only the same as the people in the middle of whatever group we’re being average in – which means that there’s not only a bunch of people at either end of that group who are below or above OUR average, but also, we’re going to be below or above another group of people’s average no matter what.

In other words, no matter how much we try to be average in the group we’re in, we’ll never be average in ALL the groups of people.

Yeah – it’s a bit of a mind fuck, to be honest. Maths. Does it to us every time.

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