If you don't know why people should choose you, how will we?
I know it’s Good Friday - and you may read this a little later! What can I say - I like to keep to my routines :D
I often using the saying “If you market to everyone, you market to no one”
I also say “if you offer everything, no one will choose you for the thing you need.”
And I’m very good at helping other businesses define what they do and who they sell …
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