Let's start talking to people already ready to buy from you
I used to waste SO MUCH ENERGY in my content trying to get people to see why they needed me. Or needed marketing. Or coaching. Or whatever I was touting.
When I realised it wasn’t my job to educate people on “why” in my content, and instead talk to people who already knew the WHY everything changed.
A lot is written about how we create our target personas…
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