Marketing (to me) is the Lazy path to Success.
When people tell me they can't find the time to fit marketing in (sorry to trigger you so early on - I know it's common; I do get it; I feel the same way about invoicing!), I think, "This person is okay with making life harder for themselves."
Which is 85% unfair. I know this. (And YES, I did make that % up. It was originally 100%, but I decided I didn't…
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