Where can you get the info to create a Psychographic profile of your ideal customers?
I’m a little bit in love with the psychographic profile I’ve finally finished (well until I need to add to it) for one of my core offers.
In typical “me” fashion I still need to do complete one for the other core offer…but having one has made content creation and strategic thinking a lot more focussed already.
I’ll talk a little more about that next week…
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