Your Sticky Content Web with Rachel Klaver

Your Sticky Content Web with Rachel Klaver

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Your Sticky Content Web with Rachel Klaver
Your Sticky Content Web with Rachel Klaver
Why China’s TikTok Play is Both Brilliant Marketing and Soft Power in Action

Why China’s TikTok Play is Both Brilliant Marketing and Soft Power in Action

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Rachel Klaver
Apr 13, 2025
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Your Sticky Content Web with Rachel Klaver
Your Sticky Content Web with Rachel Klaver
Why China’s TikTok Play is Both Brilliant Marketing and Soft Power in Action
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On Sunday morning I was served a Tiktok on my feed.

It was an american woman saying something about “Anyone else loving those videos about luxury goods made in China, and how to get them all direct?”

I had no idea what she was talking about

And then the next video was - you guessed it… A video of the manufacturer of Birken Bags, giving the run down of how …

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