Your Sticky Content Web with Rachel Klaver
THE SMALL BUSINESS OWNER PODCAST with Rachel Klaver
Confident Content: Should We Get Political in Our Marketing?
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Confident Content: Should We Get Political in Our Marketing?

Should we talk about politics in business posts, or as part of our marketing?

For a long time my recommendation was to “tread carefully” and if you do, make sure it's after you’ve considered all the possible outcomes.

That’s still true. 

However what if stating a political view becomes essential for you, to stay in line with the core values of who you are as a person, and as a business owner

In this episode we talk about the balance of speaking your truth, and running a business, the benefits and costs to staying true to your values, and what happens if you choose a more middle ground. 

(I recorded this at the beginning of December, and am aware some things I mention in here may have shifted since I recorded this)

In this episode we cover:

  • Have politics ever been left out of business?

  • The place for values in our business and marketing

  • If it’s possible to be apolitical in business

  • Why talking about your views can grow your business

  • How politics can negatively impact your business

  • Why the algorithm is on your side

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Discussion about this podcast

Your Sticky Content Web with Rachel Klaver
THE SMALL BUSINESS OWNER PODCAST with Rachel Klaver
I love small business owners and working out why they do what they do
Everytime I sit down with a business owner I fall a little bit in love with their business, and get excited about what they're bringing to the world
So I wanted to share that with you. This is a podcast of real life stories. Finding out what makes these business owners tick, what they get excited about and what they don't. Asking them how they operate their business, and what keeps them up at night.
This is the small business podcast.