Should we talk about politics in business posts, or as part of our marketing?
For a long time my recommendation was to “tread carefully” and if you do, make sure it's after you’ve considered all the possible outcomes.
That’s still true.
However what if stating a political view becomes essential for you, to stay in line with the core values of who you are as a person, and as a business owner
In this episode we talk about the balance of speaking your truth, and running a business, the benefits and costs to staying true to your values, and what happens if you choose a more middle ground.
(I recorded this at the beginning of December, and am aware some things I mention in here may have shifted since I recorded this)
In this episode we cover:
Have politics ever been left out of business?
The place for values in our business and marketing
If it’s possible to be apolitical in business
Why talking about your views can grow your business
How politics can negatively impact your business
Why the algorithm is on your side
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