Your Sticky Content Web with Rachel Klaver
THE SMALL BUSINESS OWNER PODCAST with Rachel Klaver
Emma McLean on why it's time to Stand with Dads
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Emma McLean on why it's time to Stand with Dads

This week's episode of The Small Business Owner Podcast

Emma asked me at the end of this “Why didn’t you ask me more about how I built my business?” and I said - because this topic of working parents is so important whether you are in a role, or own a business…. and part of MY joy is allowing that conversation to go where it’s supposed to go.

So this episode is about parenting and work - I hope you enjoy it!

The Small Business Owner Podcast Episode Three

In this episode of The Small Business Owner Podcast, I’m sitting down with the inspiring Emma McLean, founder of Works for Everyone. Emma and I go way back to our high school days, and it’s been incredible to watch her career evolve. Now, she’s on a mission to make work genuinely work for families—not just employers—and she’s an absolute champion for working parents.

Emma’s work focuses on helping parents, both mums and dads, find balance in a world that often feels impossible to juggle. We dive into her journey from corporate marketing to executive coaching and the founding of Works for Everyone, where she supports parents in navigating the often overwhelming demands of career and family life. Emma is particularly passionate about empowering women to step back from the societal pressures to "do it all" and about advocating for dads to step up more at home.

We talk a lot in this episode about the mental load of motherhood—the endless list of invisible tasks that so many women carry, even when they’re working full-time. Emma sheds light on how this imbalance starts early and why it’s so important to not just teach girls that "they can do anything," but also to make space for dads to take on their fair share at home.

For Emma, this isn’t just about gender equity in the workplace, it’s about creating stronger, healthier families. By supporting both mums and dads, we can start to break down outdated expectations and create environments where parents can truly thrive—at home and at work. She shares how advocating for dads to have more flexible working arrangements is one of the key ways we can level the playing field and ease the pressure on mums who are trying to juggle too much.

Key Highlights:

  • Emma’s transition from corporate life to coaching, and how her experiences as a working mum inspired her to found Works for Everyone.

  • The invisible mental load of motherhood, and why so many mums feel like they have to "do it all"—while dads often feel like they can’t ask for the flexibility they need.

  • Why Emma believes supporting dads in taking a more active role at home is essential for true gender equity.

  • Practical strategies for parents to communicate more effectively, share responsibilities, and set up their families to thrive—just like you would with a successful business.

  • How Emma’s work helps both mothers and fathers find the balance they need to feel fulfilled at home and at work.

This conversation is packed with wisdom and practical advice for any working parent. Whether you’re a mum trying to find balance, a dad wondering how to ask for more flexibility, or just someone who supports working families, this episode is a must-listen.

Where to Find Emma:
Website: Works for Everyone
Instagram: @worksforeveryone

Discussion about this podcast

Your Sticky Content Web with Rachel Klaver
THE SMALL BUSINESS OWNER PODCAST with Rachel Klaver
I love small business owners and working out why they do what they do
Everytime I sit down with a business owner I fall a little bit in love with their business, and get excited about what they're bringing to the world
So I wanted to share that with you. This is a podcast of real life stories. Finding out what makes these business owners tick, what they get excited about and what they don't. Asking them how they operate their business, and what keeps them up at night.
This is the small business podcast.