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Be a Spider, Build a Web - My…
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Your boring task is my personal fascination
(or how to tell tiny stories to build trust in you as a business owner)
Jul 16
•
Rachel Klaver
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Your Sticky Content Web with Rachel Klaver
Your boring task is my personal fascination
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What's an empathetic hook and should you use one?
Digging deep on hooks PART TWO
Jul 8
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Rachel Klaver
1
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Your Sticky Content Web with Rachel Klaver
What's an empathetic hook and should you use one?
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2
June 2025
How to Use Open Loop Hooks (Without Being a Clickbait Monster)
(what open loop hooks are, and why you need them in your marketing)
Jun 24
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Rachel Klaver
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Your Sticky Content Web with Rachel Klaver
How to Use Open Loop Hooks (Without Being a Clickbait Monster)
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May 2025
Who knew being brave and putting my face to my business would do this thing too?
Over the last two weeks I’ve had four different interactions with prospective clients.
May 13
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Rachel Klaver
1
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Your Sticky Content Web with Rachel Klaver
Who knew being brave and putting my face to my business would do this thing too?
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Twenty-four years since I left teaching and I get this...
I left teaching (as in primary school teaching) 24 years ago.
May 11
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Rachel Klaver
1
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Your Sticky Content Web with Rachel Klaver
Twenty-four years since I left teaching and I get this...
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A venn diagram explanation of personal brand
Because I love venns
May 6
•
Rachel Klaver
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Your Sticky Content Web with Rachel Klaver
A venn diagram explanation of personal brand
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April 2025
My hair keeps on trying to bring my business down
(hey there - before we jump into this - I’m writing a new book - it’s about how to build a personal brand as a very average person.
Apr 29
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Rachel Klaver
3
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Your Sticky Content Web with Rachel Klaver
My hair keeps on trying to bring my business down
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Can a completely average person build a personal brand?
And what IS average anyway?
Apr 15
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Rachel Klaver
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Your Sticky Content Web with Rachel Klaver
Can a completely average person build a personal brand?
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Why China’s TikTok Play is Both Brilliant Marketing and Soft Power in Action
On Sunday morning I was served a Tiktok on my feed.
Apr 13
•
Rachel Klaver
2
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Your Sticky Content Web with Rachel Klaver
Why China’s TikTok Play is Both Brilliant Marketing and Soft Power in Action
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My BAH HUMBUG complete discomfit in the AI Barbie trend
(and how our quest for fun is ruining the planet and our brains)
Apr 10
•
Rachel Klaver
5
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Your Sticky Content Web with Rachel Klaver
My BAH HUMBUG complete discomfit in the AI Barbie trend
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Why self perception theory can alter the way you see marketing your business
Have you ever noticed how a simple, small action like downloading a free guide or joining a webinar, can suddenly make you feel aligned with a…
Apr 3
•
Rachel Klaver
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Your Sticky Content Web with Rachel Klaver
Why self perception theory can alter the way you see marketing your business
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I refuse to be limited by the shame I feel
Especially when shame is not something I did to myself
Apr 1
•
Rachel Klaver
1
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Your Sticky Content Web with Rachel Klaver
I refuse to be limited by the shame I feel
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2
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