Your Sticky Content Web with Rachel Klaver
Confident Content with Rachel Klaver
13 Time Saving Marketing Hacks for Small Business Owners
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13 Time Saving Marketing Hacks for Small Business Owners

There are no guarantees in life except when it comes to this: once we use up time, we can’t get it back. For small business owners, trying to fit marketing into an already full on week, it’s easy to understand why marketing gets pushed to the bottom of the list. A lot of us don’t enjoy it, we can get freaked out by all the things we need to do, and quite frankly, it’s hard to know how we should be using our time best to market in the most effective way to get actual results!

If you’ve ever struggled to fit marketing in, or know you are putting in a lot of energy but not getting a whole heap back, these are the thirteen excellent time saving marketing hacks I not only use for our own business, but I share with our clients. Even if you only take one or two away with you, you will start to feel better about your marketing. 

One of the things I’ve realised when it comes to marketing is often our reluctance to do our marketing is that we’re hitting so many different learning curves when we’re starting out. We’re learning technical things, how platforms work, best practice and then often also having to learn skills in image creation, writing and worst of all - having to get used to seeing our face and hear our voice in our marketing.

So out of all the hacks I’d like to point out one very important one. Be kind to yourself. Learning is a lot of fun. It helps us change and evolve. But learning is also very tiring. So pace yourself. You’ll get there in the end. 

 

In this episode we cover:

  • Why you need to know where you are heading before you start

  • How to use the extra time you are going to get

  • Why it’s easy to ignore marketing

  • How to make the most of your marketing time

  • How long it takes to see results

  • What sort of content you need to start with first

  • Tools to make your marketing simpler. 

 

Important Links

Try out Metricool

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Register interest for Rachel’s content coaching programme

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

 

See omnystudio.com/listener for privacy information.

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Your Sticky Content Web with Rachel Klaver
Confident Content with Rachel Klaver
Welcome to "Confident Content," the ultimate podcast for small business owners who want to create marketing content with confidence. I'm Rachel Klaver, your trusted content marketing coach, and I'm here to empower you every step of the way.
In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs.
But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. Plus, we offer live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results.
Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my "Content Masterwebbers" and in my book, "Be a Spider, Build a Web."
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