14 Steps to Get Started with Tiktok

Confident Content with Rachel Klaver

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14 Steps to Get Started with Tiktok

Rachel Klaver

Mar 17, 2022

Tik Tok can be an incredible timesucker. It can also be incredible for your business. We often suggest the addition to Tik tok to our clients, especially those who sell products, or those wanting to build a personal brand.

Part of Tik tok’s charm is its ability to help you quickly learn what content works, and what doesn’t. The video content you make is easily sharable or can be published on other platforms. This was a key reason I decided to jump all in this year, as part of my goal to grow my Youtube channel (Marketing with Rachel Klaver), to one thousand subscribers this year. I have over six hundred to go, so it may become a two year goal!

Tiktok is a powerful tool for small business owners. But I know it’s scary when you aren’t sure what to do, and how to do it - so this podcast is a beginners guide to all things Tiktok strategy.

Last year I did a podcast with Tash from Jubly-Umph about Tiktok. At the time it all felt a bit hard to add to everything else I was doing. After that podcast I jumped in, applied some of her wisdom and started to find my space.

This took a while. And it felt weird, hard and uncomfortable to be on there. Now - I love it. It’s one of my favourite places, and I’ve loved growing a community on there of people I love interacting with, and learning with.

If there was one piece of advice I’d give, whether you listen this week, or skip to an episode where I’m not tell you to do video it’s this, “Don’t underestimate the power of Tik tok “

(PS: The notes I referred to as I worked through this podcast weren’t numbered, and halfway through I discovered the pages were out of order. So also enjoy my hope that I’m numbering correctly throughout the podcast. If I did miss a number - I apologize. We can make it “13 tips” instead!

What we’ll cover:

Why you need to consider TIktok
What you can do beyond tiktok with your content
How to set up your profile
Why you need to do as a locally based business
How the algorithm works
What sort of content to create
Whether you should use trends
How to see your content creation
How to build a community.

Important Links

CAP CUT

The Content Masterweb

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Other Episodes

Hooks to use

Creating content captions/scripts

Jubly-Umph’s Tik Tok story

See omnystudio.com/listener for privacy information.

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Confident Content with Rachel Klaver

In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs.

But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. Plus, we offer live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results.

Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my "Content Masterwebbers" and in my book, "Be a Spider, Build a Web."

"Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence.

Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation.

Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

Welcome to "Confident Content," the ultimate podcast for small business owners who want to create marketing content with confidence. I'm Rachel Klaver, your trusted content marketing coach, and I'm here to empower you every step of the way. In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs. But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. Plus, we offer live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results. Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my "Content Masterwebbers" and in my book, "Be a Spider, Build a Web." "Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence. Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation. Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

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