One of the most exciting and terrifying things you can do is launch a new business. Especially when it’s a step forward into doing something you really want to do.
However after the first flurry of excitement it’s so simple to then get stuck. It’s far more scary to launch a business that’s close to your core passions and where you want to go - because failure suddenly feels more personal.
That’s where Lesely Lucas, event marketing coach is during this episode. She’s one of my content marketing clients, and made a massive change this year in her business model to move to coaching others in how to best organise their events, as well as then running some for them.
Today we walk through the mindset shifts we need to make, how to create content from what we personally are inspired by, and then how to connect it with our offer. We talk about why building habits is more important now than getting the content marketing structure right, and how to move from fear to confidence.
This was an episode where both Lesley and I had to look at our own fears and worries and realised that we weren’t too dissimilar in how we see things- just one of us has managed to push past a fear of failure, and one of us was still (at the time of recording), stuck
If you’re feeling like you know you’ve got a dream inside you but are not sure on how to push it out to the world, then this episode is for you.
In this episode we cover:
What’s really going on when you feel paralysed
Why we need to breakdown the blocks
What a fear of failure does to our marketing
Understanding what success looks like in marketing
How long it normally takes to get results from content marketing
How to start if you’re overthinking everything
How to use experiences in your life to tell better stories
What type of call to action you should be doing
How often you need to be posting when you start.
Important Links
Buy my content marketing planner
Come to Rachel’s Free content strategy workshops
Register interest for Rachel’s content coaching programme
Get a FREE copy of THE MARKETING FIX
Join the My MAP IT Marketing Strategy School
Become a part of our Facebook group
Buy your copy of Be a Spider, Build a Web
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