Confident Content: Email Marketing - Your Top Questions Answered

Confident Content with Rachel Klaver

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Confident Content: Email Marketing - Your Top Questions Answered

Rachel Klaver

Nov 02, 2023

Email marketing is so often ignored in our marketing. We take for granted the gift we get when someone gives us our email address.

I reckon it’s because of a range of reasons. We all get a pile of really bad emails which can skew how we feel about them. We might not actually think we’ve got anything relevant or useful to say. We’re not sure about email rules. We might just get really hurt if someone unsubscribes and don’t want to go through that pain?

But over it all, there’s an underlying feeling of “maybe it’s all just a big waste of time”

My clients come from all over the place. But nearly all of them convert in the end from my emails.

And my goal for my clients is for them to be getting at least thirty percent of their sales from email.

If they aren’t emailing at all to start, this s new growth they are tapping into!

Could you do with thirty percent growth in the next twelve months?

This podcast is answering questions from my Facebook group MAP IT Marketing. It’s a range of questions that people have that are preventing them from going all in. When I read through them, I saw so many common blocks - so this is going to be a slightly eclectic group of incredibly useful content all about email - I reckon there’s something for every one

Let’s dig in, dig deep and work out how to unblock you from email marketing and get those sales coming in.

In this episode we cover:

Do you need to segment your email list?
What are the difference between lists, segments, groups and tags? (I’ll dive deeper in another podcast on this)
How do i create a plan so I can batch write my emails?
What’s a good open rate to expect?
What to do with a tiny list?
How often should you email your list?
Should I be linking to blogs or videos?
Is it just to get more sales?

Important Links

Come to Rachel’s Free content strategy workshops

Get a FREE copy of THE MARKETING FIX

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

See omnystudio.com/listener for privacy information.

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Confident Content with Rachel Klaver

In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs.

But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. Plus, we offer live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results.

Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my "Content Masterwebbers" and in my book, "Be a Spider, Build a Web."

"Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence.

Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation.

Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

Welcome to "Confident Content," the ultimate podcast for small business owners who want to create marketing content with confidence. I'm Rachel Klaver, your trusted content marketing coach, and I'm here to empower you every step of the way. In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs. But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. Plus, we offer live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results. Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my "Content Masterwebbers" and in my book, "Be a Spider, Build a Web." "Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence. Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation. Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

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