Confident Content Live Coaching: How to Create a Juicy Lead Magnet Part 2

Confident Content with Rachel Klaver

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Confident Content Live Coaching: How to Create a Juicy Lead Magnet Part 2

Rachel Klaver

Oct 26, 2023

If you don’t have any sort of lead magnet for your business, you’re missing out on sales! It’s one of my high priority content marketing tasks with my clients, straight after ‘sorting out your email”

This is part TWO of a three part live coaching series with my client Julie from Thinking Caps where we work together to plan and release her lead magnet. If you want to catch the first session, look for episode seven.

Julie’s gone away and planned out her lead magnet. In this session we walk through making sure it’s going to meet the needs of her ideal client, check it’s going to have the impact she needs, and talk through the structure of how to make it all live.

Learn alongside Julie, and get clarity for your own lead magnet (lead generation) resource.

Julie is the co-founder and director of Thinking Caps. Her main role is the onboarding of new tutors and new students. Julie is fiercely passionate about finding the right ‘study buddy’ tutor for your child. This means getting to know a bit about them and their interests… not just their learning needs. She uses this information to match your child with just the right study buddy – one who will really ‘get them’ and be a wonderful guide and mentor, as well as providing them with excellent learning.

Join me and Julie as we work together to create a plan, get inspiration and work through the tricky bits of creating a lead generation resource that’s going to help her attract her ideal clients, and grow her business

We are doing this over a three part series - coming soon is us working through her draft follow up nurture sequence, designed to increase leads and sales, and how to promote it once it’s live.

In this episode we cover:

What we’re looking for in a lead magnet
What you need to not do when writing your content
How to get it to a publish ready state
What else you heed to arrange including forms and landing pages
How it all fits together with your mailing list.
What the next steps are, including writing the follow up emails.

Important Links

Buy my Lead Generation Course

Come to Rachel’s Free content strategy workshops

Get a FREE copy of THE MARKETING FIX

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

See omnystudio.com/listener for privacy information.

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Confident Content with Rachel Klaver

In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs.

But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. Plus, we offer live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results.

Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my "Content Masterwebbers" and in my book, "Be a Spider, Build a Web."

"Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence.

Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation.

Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

Welcome to "Confident Content," the ultimate podcast for small business owners who want to create marketing content with confidence. I'm Rachel Klaver, your trusted content marketing coach, and I'm here to empower you every step of the way. In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs. But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. Plus, we offer live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results. Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my "Content Masterwebbers" and in my book, "Be a Spider, Build a Web." "Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence. Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation. Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

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