Your Sticky Content Web with Rachel Klaver
Confident Content with Rachel Klaver
Confident Content Live Coaching: How To Get More E-mail Engagement and Sales - with Anj Young
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Confident Content Live Coaching: How To Get More E-mail Engagement and Sales - with Anj Young

Know you need to get your email marketing sorted for 2024 but have a major block around how to make your emails with opening and not sent straight to the trash?

I’ve got you!

Email marketing is one of my very favourite marketing activities, and one I will ask my clients to prioritise over social media if they have an email list

Which is why it was so important to help my client Anj Young with her email plan

Anj is the owner of Top Notch Osteo and Massage. With two clinics in two different areas of Auckland, Anj needs to find a way to make the email marketing fit the different clinic audiences, while keeping it all manageable

In this episode we build out an email marketing plan, talk about how to use segmentation, what results she needs to be looking for and more. 

Learn alongside Anj, and find out what you can do to help improve your own email marketing and start getting those results. 

In this episode we cover:

  • How to move past our own mindset about email

  • What types of emails you can create that aren’t salesy

  • How to make your email marketing more manageable

  • Why segmentation is your friend

  • How to segment your audience if you have no segments right now

  • What you can do to get people more ready to buy without hard sells

Important Links

Come to Rachel’s Free content strategy workshops

Register interest for Rachel’s content coaching programme

Get a FREE copy of THE MARKETING FIX

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

See omnystudio.com/listener for privacy information.

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Your Sticky Content Web with Rachel Klaver
Confident Content with Rachel Klaver
Welcome to "Confident Content," the ultimate podcast for small business owners who want to create marketing content with confidence. I'm Rachel Klaver, your trusted content marketing coach, and I'm here to empower you every step of the way.
In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs.
But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. Plus, we offer live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results.
Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my "Content Masterwebbers" and in my book, "Be a Spider, Build a Web."
"Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence.
Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation.
Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!