Confident Content: Live Coaching: How to Create a Juicy Lead Magnet Part 1

Confident Content with Rachel Klaver

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Confident Content: Live Coaching: How to Create a Juicy Lead Magnet Part 1

Rachel Klaver

Sep 21, 2023

If you don’t have any sort of lead magnet for your business, you’re missing out on sales! It’s one of my high priority content marketing tasks with my clients, straight after ‘sorting out your email”

So today I’m working with my client Julie from Thinking Caps in a live coaching session to help her (and you) work out how to choose a great topic, what the structure of it needs to be like, how to organise the content, and then how to set it up (including what platforms I recommend)

Learn alongside Julie, and get inspiration for your own lead magnet (lead generation) resource. If this “to-do” is not high up on your list, you’re missing out! And I don’t want you to miss out.

Julie is the co-founder and director of Thinking Caps. Her main role is the onboarding of new tutors and new students. Julie is fiercely passionate about finding the right ‘study buddy’ tutor for your child. This means getting to know a bit about them and their interests… not just their learning needs. She uses this information to match your child with just the right study buddy – one who will really ‘get them’ and be a wonderful guide and mentor, as well as providing them with excellent learning.

Join me and Julie as we work together to create a plan, get inspiration and work through the tricky bits of creating a lead generation resource that’s going to help her attract her ideal clients, and grow her business

We are doing this over a three part series - today’s session was on how to choose the right type of lead generation, and how to write it/ structure it, along with the landing page, and the contact form

In this episode we cover:

How to choose the right lead generation
What the best options are
What you need to do to create it
The order of putting it all together
How to set it all up
Why you might need more than one

Important Links

Buy my Lead Generation Course

Come to Rachel’s Free content strategy workshops

Get a FREE copy of THE MARKETING FIX

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

See omnystudio.com/listener for privacy information.

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Confident Content with Rachel Klaver

In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs.

But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. Plus, we offer live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results.

Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my "Content Masterwebbers" and in my book, "Be a Spider, Build a Web."

"Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence.

Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation.

Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

Welcome to "Confident Content," the ultimate podcast for small business owners who want to create marketing content with confidence. I'm Rachel Klaver, your trusted content marketing coach, and I'm here to empower you every step of the way. In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs. But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. Plus, we offer live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results. Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my "Content Masterwebbers" and in my book, "Be a Spider, Build a Web." "Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence. Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation. Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

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