Confident Content: Reset Your E-mail Marketing With Confidence

Confident Content with Rachel Klaver

1×

0:00

-33:28

Confident Content: Reset Your E-mail Marketing With Confidence

Rachel Klaver

Aug 24, 2023

Today, I'm diving into a topic that's close to my heart: transforming your mindset towards email marketing.

We're going to explore the incredible power of email marketing and how it has the potential to establish even stronger connections with our audience. It's time for us to shatter that misconception that emails are just lost in the sea of an overflowing inbox. I'm excited to share how we can engage and re-engage our audience without sounding overly pushy with sales.

In this episode we start with why we need to shift our mindset and what happened when I changed the way I saw email as part of my marketing activity.

I also cover how frequent our emails can be, and how we need to look at emails from an end user perspective and NOT from our own perspective of how we see emails and marketing.

If you’ve not emailed your list in a while I will cover a range of emails you can use to kick start your email marketing (that all of us can use!) and also give a framework for how frequently we should send our strong “sales push” emails out.

I also share how and when I tend to use ChatGPT to help me with emails, and why my email list tends to get my very very best intel, ideas and thoughts.

Remember, emails are a mighty tool for nurturing your community and building deeper relationships with your audience. So, take that step, turn your email marketing approach around, and get ready to see your business thrive.

Thanks for joining me on this episode of Confident Content. We’re at episode three and I’m SO excited of what we’ve got coming up! In the meantime, keep harnessing the power of email marketing, and I'll catch you in the next episode.

In this episode we cover:

Why email marketing is the single most important marketing activity of your week
How you need to see your email list
Why you can’t rely on your own views of email to impact your email marketing habits
What NOT to do if you’re restarting your emails again
What types of emails you can send
Why you don’t want to link to a blog in your emails
How to build trust and community
How often you can send a strong salesy email

Important Links

Come to Rachel’s Free content strategy workshops

Get a FREE copy of THE MARKETING FIX

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

See omnystudio.com/listener for privacy information.

0 Comments

Confident Content with Rachel Klaver

In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs.

But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. Plus, we offer live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results.

Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my "Content Masterwebbers" and in my book, "Be a Spider, Build a Web."

"Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence.

Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation.

Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

Welcome to "Confident Content," the ultimate podcast for small business owners who want to create marketing content with confidence. I'm Rachel Klaver, your trusted content marketing coach, and I'm here to empower you every step of the way. In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs. But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. Plus, we offer live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results. Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my "Content Masterwebbers" and in my book, "Be a Spider, Build a Web." "Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence. Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation. Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

Listen on