Your Sticky Content Web with Rachel Klaver
Confident Content with Rachel Klaver
Does Your Website Need This Choose Your Own Adventure App
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Does Your Website Need This Choose Your Own Adventure App

Let me say at the outset that if I didn't have my book coming out in the next few weeks, I’d be using any extra time to apply everything I learned in this podcast to our own business. In fact the first thing I did after completing the interview with our guest today was book in a planning meeting with Rod (my business partner/husband and our systems guy) to make sure we make it happen.

 

Today we’re talking to Pip Meecham who is a multi-award-winning systemisation specialist with a love for all things systems, technology, processes and workflows. She a specialist at looking at the HOW in your business - how you do the things you do, then translates that to ensure your processes and workflows are optimised for efficiency and effectiveness, implementing tools and technology to help streamline your operations, with operating procedures that help you scale and build a business that can work without you.

We’re talking about VideoAsk, an app by Typeform that allows you to use video to help draw people into the right stages of the customer journey on your website. The application possibilities are endless! Pip also uses Video ask for help desk support, and I’m thinking it would also be great for coaching!

Best of all, you can get started with a completely free account

If you know your website’s getting the hits, but not the sales, you might need to investigate this ‘choose your own adventure” app yourself. I know I am very much hoping that one day, in the not too distant future, you’ll get to see us using it on ours!

In this episode we cover:

  • How video can help you convert visitors to customers

  • The benefits of VideoAsk

  • What type of businesses would benefit from using VideoAsk

  • Why Pip got rid of her contact us page

  • How Pip uses VideoAsk for support calls

  • When you should turn off the video options

  • What to do before you set it up

  • Where to start your automation set up first. 

 

Important Links

VideoAsk

Pip’s Linkedin

Pip’s Instagram

 

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

 

See omnystudio.com/listener for privacy information.

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Your Sticky Content Web with Rachel Klaver
Confident Content with Rachel Klaver
Welcome to "Confident Content," the ultimate podcast for small business owners who want to create marketing content with confidence. I'm Rachel Klaver, your trusted content marketing coach, and I'm here to empower you every step of the way.
In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs.
But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. Plus, we offer live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results.
Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my "Content Masterwebbers" and in my book, "Be a Spider, Build a Web."
"Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence.
Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation.
Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!