How to Use Storytelling In Your Marketing

Confident Content with Rachel Klaver

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How to Use Storytelling In Your Marketing

Rachel Klaver

Jun 23, 2022

The human brain is hardwired for story over facts. This is the secret of all conspiracy theorists, politicians and cult leaders since forever. If you can tell a story, you can change a mind. Now I’m now suggesting that you listen to this podcast and go off to start your own cult! But I do want you to think about how you craft stories for your business, that help you attract your ideal clients, and help them trust you enough to buy from you.

There are a few hooks involved with learning to tell stories. We don’t want to move deep into manipulation, they shouldn’t promise something you can’t deliver and you’ve got to write it for the listeners not yourself (which sometimes means you need to leave out a really interesting side note.

I’m fascinated about the power of storytelling. I am also aware than corporate businesses have often taken this word and made it so far removed from true story - to the point where I sometimes roll my eyes when someone mentioned “tell a story”

Stories need a beginning, a middle and an end. They need conflict and drama and a central character who’s fighting a battle that only you, their partner, or coach or inspiration can help them with. This is you and them, taking on the mountain together.

In this podcast I’m going to share with you what I love about storytelling, the power of telling a story, and what it needs to include. Because there’s one thing I know. Stories are a powerful thing when we use them in our business.

In this episode we cover:

Why tell stories?
What can the impact for your business be?
What a story needs
The power of vulnerability
Who the central character needs to be
What the elements of a good story is
How to start a story
Does every business have a story in them?

Important Links

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

See omnystudio.com/listener for privacy information.

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Confident Content with Rachel Klaver

In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs.

But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. Plus, we offer live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results.

Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my "Content Masterwebbers" and in my book, "Be a Spider, Build a Web."

"Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence.

Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation.

Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

Welcome to "Confident Content," the ultimate podcast for small business owners who want to create marketing content with confidence. I'm Rachel Klaver, your trusted content marketing coach, and I'm here to empower you every step of the way. In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs. But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. Plus, we offer live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results. Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my "Content Masterwebbers" and in my book, "Be a Spider, Build a Web." "Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence. Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation. Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

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