Is 2022 the Year Hashtags Die? - with Matthew Pierce

Confident Content with Rachel Klaver

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Is 2022 the Year Hashtags Die? - with Matthew Pierce

Rachel Klaver

Feb 10, 2022

Hashtags are used on every social media platform, but the queen of hashtags has got to be Instagram. But they’ve been getting a bad rap recently and it’s either using none, use five, use eight-twelve, or use all thirty.

My first relationship with hashtags with on Twitter. I was never really one to use them as they were designed- as search tools and a way to file information. Instead, I preferred to use them ironically, as part of my tweets. A little like a sarcastic aside. Apparently this is a very “kiwi” use of hashtags.

I was so pleased to have Matthew Pierce on the show to talk though hashtags and their use coming into 2022. His app Hashtag Slayer has become one of my favourite tools for Instagram (and he’s given us a promo code to try the app free for a month - use the code MAP IT and the link in the notes below)

Matthew Pierce is a full-stack web designer and developer who’s been making websites since he could still count his age on his fingers. He is the developer of HashtagSlayer.com, which he co-founded with his wife, Danica Pierce, on the day she showed him her "really cool spreadsheet". Working together they took the concept from its initial spreadsheet roots to an advanced web platform that's helped thousands of businesses.

I’ve used a lot of tools, but Hashtag Slayer gives me the best overview of which hashtags are working and which ones aren’t.

Matthew walks us through what’s happening with hashtags this year, what we need to think about and where they fit in your Instagram strategy.

Today we cover

Are Hashtags dead or dying?
How they’ve changed over the years
Why some hashtags are better to use than others
What to look out for when selecting hashtags
How Hashtag Slayer works

Important Links

Hashtag Slayer

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Other recommended Episodes

Marketing tools that save you time and money

How Lucas O’Keefe grew 150k followers on Instagram in a year

Writing engaging captions for social media

How I repurpose content

See omnystudio.com/listener for privacy information.

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Confident Content with Rachel Klaver

In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs.

But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. Plus, we offer live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results.

Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my "Content Masterwebbers" and in my book, "Be a Spider, Build a Web."

"Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence.

Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation.

Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

Welcome to "Confident Content," the ultimate podcast for small business owners who want to create marketing content with confidence. I'm Rachel Klaver, your trusted content marketing coach, and I'm here to empower you every step of the way. In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs. But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. Plus, we offer live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results. Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my "Content Masterwebbers" and in my book, "Be a Spider, Build a Web." "Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence. Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation. Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

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