Marketing Tactics That Need To Die and What To Do Instead

Confident Content with Rachel Klaver

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Marketing Tactics That Need To Die and What To Do Instead

Rachel Klaver

Sep 15, 2022

One of the biggest mistakes small business owners make (including marketers) is to assume that something it’s not a good idea simply because we don’t like it.

Email is a great example. Everyone has an idea of what frequency of email is ok, but it’s generally far less than what is actually ok!

However there are some marketing tactics that go on that are not good for you, your brand or your business. Some of them are even against the terms of service of the platforms we’re using.

This podcast was created after I was cold messaged on my personal facebook profile by a small business owner pitching her system. When I asked her where she got my details from she initially lied and said it was from a Facebook Group which didn’t exist (and if it did, it would have been likely her behaviour was not allowed anyway!) She finally admitted it was from software she was using to find potential leads - using the friend lists of other people she’d connected with.

After blocking her (she would not stop), I went to my MAP IT Facebook group to ask them what marketing tactics they hated, or believed needed to stop.

So here’s our list - and my suggested alternative methods to use instead.

If you’ve ever been tempted by that offer that’s too good to be true, told to send cold emails and direct messages, or wondered how to show your best side… OR would like to join me in my need to vent about dubious marketing practices, then THIS episode is most definitely for you.

In this episode we cover:

Whether there are some marketing tactics you shouldn’t do
Why people do them anyway?
What marketing activity gets a bad rap and shouldn’t
What’s ok but I personally don’t recommend (and why)
What better alternatives are to dodgy marketing practices
What to do if you’re on the receiving end?

Important Links

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

See omnystudio.com/listener for privacy information.

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Confident Content with Rachel Klaver

In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs.

But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. Plus, we offer live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results.

Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my "Content Masterwebbers" and in my book, "Be a Spider, Build a Web."

"Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence.

Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation.

Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

Welcome to "Confident Content," the ultimate podcast for small business owners who want to create marketing content with confidence. I'm Rachel Klaver, your trusted content marketing coach, and I'm here to empower you every step of the way. In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs. But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. Plus, we offer live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results. Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my "Content Masterwebbers" and in my book, "Be a Spider, Build a Web." "Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence. Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation. Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

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