Creating a course is very very different from selling a course. Whether it’s a DIY, blended learning, or group coaching course, there’s this idea that if you make it, they will come.
That is simply not true.
Every now and again someone will create a course that happens to catch an early wave of change and it’s an overnight success. But even if you’ve got a sizable list, an engaged audience and people like you, selling spots on a course is often far more difficult than the ‘course gurus” will let on.
I learned this the hard way with the first course we ever released. I spend weeks on creating it. I did not spend the same amount of effort in marketing it! That course has now had a little under a thousand people take it, and it’s since morphed into a blended learning course with some one-to-one coaching
I learned my lessons well by the time I launched my very first group coaching course earlier this year. The Content Masterweb is currently through it’s second intake, and we're changing the business model to have rolling enrollments in 2023.
From my own experience and the experiences of my clients, I know sign-ups are often harder than we expect. So I asked Linda Reed -Enever to come talk through the common mistakes and misbeliefs course creators experience, and how to counteract them
Linda Reed-Enever is a marketing, public relations and branding ideas strategist with a passion for educating others. She’s a Thinkific approved expert,and works with businesses and individuals to find their point of difference, perfect their image and build their profile in the public domain.
Linda has helped countless others carve out a niche through innovative marketing strategies, public relations, course creation, social media, marketing automation, and branding. She draws on both her educational background and over 20 years’ experience in marketing and public relations to help businesses and individuals via one-on-one mentoring, courses, webinars, training and useful tools.
If your course is creating virtual dust on a website somewhere, this is the episode you need to tune into
In this episode we cover:
Why the six-figure launches are a false goal
What your sales page could be missing
How often you should talk about your course
What sort of course model is best for you
What you need to think about if you have intake times
Important Links
Check out Linda Reed-Enever here
Buy your copy of Be a Spider, Build a Web
Become a part of the MAP IT Marketing facebook group
Register interest for Rachel’s content coaching programme
Join the My MAP IT Marketing Strategy School
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Why is My Course Not Selling? - with Linda Reed-Enever