Why Your Content Marketing Strategy is Like a Spider's Web

Confident Content with Rachel Klaver

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Why Your Content Marketing Strategy is Like a Spider's Web

Rachel Klaver

Jun 02, 2022

This is not my normal type of podcast! I wanted to share with you some of my new book Be a Spider, Build a Web: Sticky Content Marketing for Small Businesses. And I don’t think I’ve ever listened to a podcast that’s just the author reading out a chapter - but I did ask my incredible Facebook community if they thought it was ok, and they said yes - so here we go!

This podcast is me reading Chapter Two of Be a Spider, Build a Web. It’s a breakdown of why our content marketing strategy is like a spiders web, and the different elements you need to create a strong and converting content strategy.

For all of us, our content marketing activity will be different. We’re at different stages, have different resources and skill levels, and we have very different budgets! But all of us need to think of our content marketing as being a connected web of everything we say and do, on every different platform or outlet we use.

So I hope you enjoy this reading of chapter two. (and yes, I’m a marketer, so of course I’ve got a link to the book in the show notes if you liked it)

Normal podcasty-moments start up again next week!

In this episode we cover:

Why I felt the need to write a book
How content marketing is like a spider’s web
Why we need to always start with the anchor point
How a spider web is a little bit like a funnel
Why we all have different radius lines on our web
What to do when someone enters our content strategy web

Important Links

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

See omnystudio.com/listener for privacy information.

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Confident Content with Rachel Klaver

In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs.

But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. Plus, we offer live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results.

Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my "Content Masterwebbers" and in my book, "Be a Spider, Build a Web."

"Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence.

Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation.

Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

Welcome to "Confident Content," the ultimate podcast for small business owners who want to create marketing content with confidence. I'm Rachel Klaver, your trusted content marketing coach, and I'm here to empower you every step of the way. In each episode of "Confident Content," we dive deep into the world of content creation, equipping you with the knowledge and support you need to become a pro in crafting captivating marketing materials. Whether it's long or short-form content, including engaging blogs, compelling videos, or captivating captions, we cover it all. Consider this podcast your go-to resource for all your content creation needs. But "Confident Content" is more than just expert advice from me. We bring in guest experts who share their invaluable insights and knowledge, providing you with diverse perspectives and strategies. Plus, we offer live coaching sessions where I personally work with small business owners like you, helping you fine-tune your content marketing strategies for optimal results. Being a small business owner myself, I understand the challenges of finding the time, energy, and focus to create effective marketing content. With over twenty years of experience in content marketing, I've honed my skills and developed my own system, which I share with my "Content Masterwebbers" and in my book, "Be a Spider, Build a Web." "Confident Content" is your gateway to building a sticky content web that effectively markets your business. I'm bringing my wealth of knowledge and experience directly to you, so you can grow your business with confidence. Subscribe to "Confident Content" today and gain access to practical, up-to-date, step-by-step tactics and strategies that will not only attract your target audience but also align with your values and goals. Get ready to embark on an exciting journey of confidence-building in content creation. Let's unleash the power of your content together. Join me on "Confident Content" and let's get ready to get confident with our content!

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